The Ultimate Baby Shower Gift: A Newborn Photography Voucher

A newborn photography voucher given at the baby shower lands months before the baby arrives and months before the parents start feeling the weight of practical costs. It's the one gift that asks nothing of them right now — and gives them something irreplaceable once the baby comes.

Why a photography voucher beats most baby shower gifts

• ◆It's not crowded out: Expecting parents receive ten sets of tiny clothes and three changing mats. A newborn photography session stands completely apart from the practical gifts.
• ◆The timing is built-in: Newborn sessions are typically done in the first two to three weeks of life — so the parents know exactly when they'll use it. No ambiguity, no voucher forgotten in a drawer.
• ◆It's used once and lasts forever: The photographs from a newborn session are kept for generations. It's not consumed or outgrown.
• ◆Parents rarely book it for themselves: Most new parents put professional photography off because there's so much else to sort. A pre-purchased voucher removes that barrier.

What a newborn photography session includes

How to present a newborn photography voucher as a gift

Contact the photographer with the baby's due date and the type of session you'd like to gift. You'll receive a voucher — printed or digital — to include with your baby shower card. The parents book directly with the photographer once the baby arrives. It's worth choosing a photographer whose style you already know the expecting parents love — a calm, documentary approach for parents who'd find posed studio work uncomfortable; fine art studio work for parents who want something more classic.