How to look good in photos: Yana's top tips for natural, flattering results

“I don't photograph well” — I hear this almost every session. And I'm here to tell you: it's almost never true. What most people mean is that they haven't had the right photographer, the right conditions, or the right guidance. Here are the tips I share with every client before their session.

1. Posture Is Everything

Good posture instantly makes anyone look more confident and slimmer in photos. The trick: pull your shoulders back and down, slightly elongate your neck, and angle your body at 45 degrees to the camera rather than facing it head-on. Direct front-on shots can make anyone look wider than they are.

For seated shots: sit slightly forward on the chair rather than leaning back, with your back straight. This creates a natural, engaged posture.

2. Find Your Best Side

Most people have a slightly preferred side — the side that photographs better. Look at photos of yourself and identify which you prefer. During your session, tell your photographer and they'll shoot accordingly.

In general, having the light source slightly to the side (rather than directly in front or behind) creates more dimension and flatters face shape.

3. Wear What Makes You Feel Like You

The biggest secret to looking good in photos? Wearing something you genuinely love and feel comfortable in. Confidence shows through the lens — and if you feel self-conscious or uncomfortable in your outfit, it will show.

Avoid stiff, uncomfortable clothing you don't normally wear. Choose fabrics that move well, colours that complement your skin tone, and a fit that you know works for you.

4. The Eyes Are Everything

Eyes connect viewers to a photograph. A few techniques that work brilliantly:

• ◆Squinch (not squint): Slightly tighten the lower eyelid — it makes eyes look more focused and confident. Practice this in the mirror.
• ◆Think of something that makes you genuinely happy: A real smile reaches the eyes. Think of a person or moment that genuinely moves you.
• ◆Look slightly away, then back at the camera: This creates a natural, focused gaze rather than a deer-in-headlights stare.

5. Relax — It Really Shows

Tension in the body shows clearly in photographs — tight jaw, stiff shoulders, forced smiles. The most flattering photos come from moments when you're genuinely relaxed and engaged.

My approach is to spend time getting to know you before we start shooting — chatting, walking around the location, getting comfortable. By the time the camera comes out, most clients have completely forgotten about it.

6. Light Is the Photographer's Job

Here's a secret: the way you look in photos is largely about the light, not about you. Harsh overhead sunlight creates unflattering shadows. Soft, directional light — like golden hour, open shade, or north-facing window light — is universally flattering.

When you book with a professional photographer, you're paying for their knowledge of light just as much as their camera skills. Trust your photographer to find the best light for you.