Yana Skakun
For coaches & consultants · UK-wide
Brand Photography for Coaches & Consultants
Images that attract high-value clients, establish instant credibility, and show the real person behind your brand.
Why it matters
Photography that works as hard as you do
Clients hire people before they hire services
Before anyone reads your methodology, pricing, or credentials, they look at you. Images that feel warm, credible, and real do more for conversion than any other investment on your website.
Your brand photos are your first handshake
Discovery calls, webinars, podcast features, LinkedIn — in every setting, your brand image appears before you speak. It must communicate authority and approachability simultaneously.
Stock photography signals inauthenticity
Coaches and consultants are trusted because of who they are as individuals. Generic stock images undermine that trust before the conversation has started.
Who this is for
Life coaches and personal development coaches
Business coaches and entrepreneur coaches
Executive coaches and leadership coaches
Career coaches and outplacement consultants
Health and wellbeing coaches
Management consultants and strategy advisors
Financial advisors and wealth managers
HR consultants and people professionals
What the session delivers
- Headshots and close portraits (website hero, LinkedIn, press)
- Working portraits — laptop, notebook, whiteboard, client interaction
- Environmental lifestyle images — cafe, office, co-working, outdoor
- Detail shots — books, props, branding elements that tell your story
- Portrait variants — standing, seated, walking, on a call
- Social media content — vertical crops, square crops, Stories format
Packages
Brand Starter
2 hours
£345
- Pre-session brand strategy call
- 1–2 locations (Cambridge or on-location UK)
- Up to 2 outfits
- 40 edited images
- Online gallery
Popular
Brand Half Day
4 hours
£545
- In-depth brand strategy call
- 2–3 locations
- Up to 3 outfits
- 70 edited images
- Priority delivery + usage licence
Brand Full Day
Full day
£795
- Comprehensive strategy session
- Multiple locations
- Unlimited outfits
- 100+ edited images
- Full commercial usage licence
Sessions available in Cambridge and across the UK. Travel outside Cambridge billed at standard mileage for cities not covered above.
Questions
What should I wear for a coaching brand shoot?
Wear what you wear when you meet clients in person — not smarter, not more casual. Authenticity matters more than formality. Bring 2–3 outfit options and we'll discuss which suits which setting in our strategy call.
What backgrounds and environments work best for coaching brands?
I find a mix works best: one polished setting (cafe, co-working space, tasteful wall) for authority, and one warmer, more human setting (outdoor, natural light) for approachability. We decide in your strategy call based on your brand personality.
Do I need props?
Optional — but useful. A notebook, a well-chosen book, a cup of coffee, a laptop open on a workshop. Props should be things you actually use, not performance items. I'll advise on this during the strategy call.
How often should coaches update their brand photos?
I recommend refreshing every 18–24 months, or sooner if you change your focus area, launch a new programme, or shift your price point upwards. Your photos should match who your clients are hiring now, not who you were three years ago.
Book your brand session
Tell me about your coaching or consulting practice and what you're hoping to achieve with your brand images — I'll follow up with a strategy call within 24 hours.
Get in Touch
Let's Create Together
Tell me about your vision and I'll be in touch within 24 hours.